Before I ever picked up a camera with the intention of selling something (in a non-cringe way), I was deep in the 9–5 life working in customer service for a wellness company. I spent my days writing emails, answering calls, and secretly wishing I could be on the other side of the brand—creating, sharing, doing. I’ve always loved storytelling, aesthetics, and helping people feel something, but for the longest time, I didn’t know how that could translate into a real career.
At first, I started just for fun—making unboxing videos and skincare reviews from my bathroom with questionable lighting and a stack of books as a tripod. But I quickly realized brands weren’t just looking for polished, ad-agency-style content.
So I leaned in, learned everything I could, and slowly started building relationships with brands who valued authenticity as much as I do.
Outside of content creation, I’m a big fan of early morning walks, slow fashion, and oat milk lattes. I live in Austin with my rescue dog, Piper, who makes frequent cameos in my content (she insists on being paid in treats). I’m also a huge bookworm, and I will absolutely judge a book by its cover—especially if it's giving indie romance or cozy fantasy.
I say this to bring you a sense of relief! One of my genuine hobbies is consuming social media, which is both how I got into this job, and also why I am so effective at it!