Before I ever picked up a camera with the intention of selling something (in a non-cringe way), I was deep in the 9–5 life working in customer service for a wellness company. I spent my days writing emails, answering calls, and secretly wishing I could be on the other side of the brand—creating, sharing, doing. I’ve always loved storytelling, aesthetics, and helping people feel something, but for the longest time, I didn’t know how that could translate into a real career.
At first, I started just for fun—making unboxing videos and skincare reviews from my bathroom with questionable lighting and a stack of books as a tripod. But I quickly realized brands weren’t just looking for polished, ad-agency-style content.
So I leaned in, learned everything I could, and slowly started building relationships with brands who valued authenticity as much as I do.
I create high-converting, scroll-stopping content that helps brands build trust and actually connect with their audience. From TikToks that feel like FaceTimes with your bestie to cozy, aesthetic product shots that blend seamlessly into any feed, I create content that doesn’t just sell—it resonates.
Outside of content creation, I’m a big fan of early morning walks, slow fashion, and oat milk lattes. I live in Austin with my rescue dog, Piper, who makes frequent cameos in my content (she insists on being paid in treats). I’m also a huge bookworm, and I will absolutely judge a book by its cover—especially if it's giving indie romance or cozy fantasy.
I say this to bring you a sense of relief! One of my genuine hobbies is consuming social media, which is both how I got into this job, and also why I am so effective at it!
I have a borderline embarrassing obsession with packaging design—I’ve 100% bought products just because they looked cute on my shelf.
I once went viral for a TikTok I filmed in my robe at 2am. Proof that chaos can be content.
My dog Piper has her own Instagram… and yes, she has gotten brand deals before me.
I can’t start my day without a vibe check—aka lighting a candle, playing a chill playlist, and pretending I’m the main character in a movie montage.